Gloucester wins Purple Flag award for the 6th time!

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Gloucester wins Purple Flag award for the 6th time!

Gloucester has once again been honoured with the prestigious Purple Flag award for its thriving evening and night-time economy, an accolade bestowed by the Association of Town and City Management (ATCM). 

This marks the sixth time the city has received this esteemed recognition, which is like the Blue Flag for beaches or the Green Flag for parks.

The Purple Flag is the ultimate symbol of excellence for towns and cities that excel in providing a dynamic blend of dining, entertainment, and cultural experiences while ensuring a safe and inviting environment for a night out.

To determine the deserving recipients, judges embarked on a visit to Gloucester, evaluating various criteria:

- Wellbeing: successful destinations are all safe and welcoming with everyone playing their part in delivering high standards of customer care.

- Movement: The ability to return home safely after a night out is of utmost importance, as is the convenience of navigating the city centre.

- Appeal: successful destinations offer a vibrant choice of leisure and entertainment for a diversity of ages, groups, lifestyles and cultures.

- Place: successful areas are alive during the day, as well as in the evening. They contain a blend of overlapping activities that encourage people to mingle and enjoy the place.

The city's triumph in securing the Purple Flag award was a result of collaborative efforts involving the City Council officers, Gloucestershire Constabulary, City Safe, Ubico, Gloucester LVA, and the Gloucester BID, all of whom contributed to Gloucester's application.

Councillor Richard Cook, Leader of Gloucester City Council, said, "We’re delighted that we’ve yet again won this prestigious award. A lot of work goes into making sure we have a vibrant and welcoming night-time economy and I’d like to congratulate everyone involved. Gloucester has so much to offer and with the massive regeneration taking place across the city especially with The Forum development there will be even more on offer for visitors.”

Laura Blake, Advocacy and Accreditation Assistant at the ATCM, said: “Achieving Purple Flag status and maintaining the standard is a fantastic achievement, especially following the challenges of the last few years. The accreditation now covers more than 70 locations across the UK, Ireland, Sweden, New Zealand, and Australia. All areas focus on the vibrancy and diversity of the evening and night time offer as well as safety and good solid partnership working. Partners need to prove continuing commitment and dedication to maintain Purple Flag status, which Gloucester has demonstrated in their submission.”

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